Case Study: a $91.75B New York soft-drink giant modernizes workforce strategy with Draup

a $91.75B New York soft-drink giant automates 3,500+ role updates with Draup

Draup assisted a major New York-based soft-drink company, a global leader in the beverage industry, in modernizing its talent processes. The organization faced challenges with skills drift in its vast workforce, manual job description refresh cycles, and misaligned workforce planning, which hindered its recruitment efficiency and market competitiveness.

The solution implemented by Draup provided a Skill Intelligence Feed to identify real-time skill gaps and automate job description updates. By mapping the company's internal taxonomy to Draup's standardized ontology and integrating GenAI-driven updates directly into Workday, Draup eliminated manual refresh cycles. This resulted in automated JD updates, enhanced candidate quality, improved operational efficiency by reducing recruiter workload, and enabled continuous workforce evolution.