Case Study: a $30B tobacco leader achieves data-driven global workforce planning with Draup

a $30B tobacco leader maps 4,500+ R&D roles with Draup

The customer, a $30 billion tobacco leader based in Connecticut, faced challenges in creating a unified, data-driven global workforce strategy. Their core issues included fragmented talent data, emerging skill gaps in biotech and AI, and the need to balance high-cost and scalable talent hubs. To address this, they partnered with Draup to leverage its talent intelligence platform for a comprehensive workforce assessment.

Draup implemented a multi-faceted solution that included a talent market assessment in Switzerland and a comparative location analysis in Southeast Asia. They built a predictive workforce analytics dashboard to enable scenario-based planning. As a result, the customer accelerated their R&D and digital expansion, validated strategic hub locations, and optimized talent investments with evidence-based global workforce planning.