Case Study: Wallace Cotton drives premium revenue growth with dotdigital Personalization

Wallace Cotton drives 800% ROI with dotdigital

Wallace Cotton, a premium New Zealand homewares brand, faced the challenge of translating its curated in-store experience to its website without resorting to discounts, which would risk its premium brand perception. Their generic online journey failed to guide customers effectively. To address this, they partnered with vendor dotdigital and implemented its Personalization SmartBlocks product.

The dotdigital solution used real-time behavioral data to turn the mini-cart into a personalized styling experience, recommending complementary products. This approach drove a 20% uplift in average order value and contributed to 6% of total website revenue within six months, delivering an 800% ROI without compromising on price integrity. dotdigital enabled Wallace Cotton to use relevance as a primary growth lever.

Wallace Cotton