Case Study: The Great Run Company achieves higher email engagement and targeted segmentation with dotdigital

Up and running with email marketing

The Great Run Company, organiser of the Great North Run and 13 other running events (plus five swims and a cycling race), needed a better way to manage and market to a growing, national database of past and prospective entrants. With a more competitive events market and plans to send over 24 million emails this year, they wanted improved data quality and finer segmentation by age, gender, location and event interest to drive registrations.

By switching to dotmailer they gained drag-and-drop templates, real-time and deep-dive analytics, and flexible segmentation, plus training to build internal skills. Insights from campaign data led them to shorter, more visual emails that link to site content (boosting click-throughs), and overall the team reports easier campaign creation, better targeting and a much-improved supplier relationship.

The Great Run Company

Craig Barber

Marketing Executive