Case Study: Ultima Media drives higher conversions and engagement with dotdigital

Ultima Media boosts free trial-to-paid conversion from 2% to 35% with dotdigital

Ultima Media, a B2B media company serving the global automotive industry, faced challenges with its previous marketing platform, Spotler. The platform lacked dynamic content, advanced segmentation, and multi-channel capabilities, hindering their ability to manage four distinct brands effectively. Seeking a more sophisticated solution, they partnered with dotdigital, particularly after its acquisition of Fresh Relevance promised enhanced personalization.

dotdigital implemented a centralized marketing platform enabling real-time data synchronization, dynamic segmentation, and cross-channel automation. This allowed Ultima Media to run over 70 automations for lifecycle nurture and event marketing, while incorporating WhatsApp campaigns achieving an 89% open rate. Key results included increasing free trial to paid subscriber conversion on one brand from 2% to 35% and moving 95% of data selections to dynamic segments.

Ultima Media