Case Study: Team GB achieves massive fan engagement — 5.94M emails and 45K game-time clicks with dotdigital (dotmailer)

Team GB’s winning content brought fans closer to the athletes at the 2018 Winter Olympic Games

Team GB, the British Olympic Association, needed professional digital assets and extra marketing resource to run an inspirational email program for the 2018 PyeongChang Winter Games—especially to address coverage gaps caused by the UK–South Korea time difference. As a long-standing dotmailer client, they requested two digital marketing specialists to be seconded to their HQ to support campaign delivery and fan engagement.

dotmailer’s specialists were immersed in Team GB systems, built a content calendar from the Games schedule and analytics, refreshed the email template, and managed build, scheduling, support and KPI review. The program delivered 5,941,788 emails, drove 45,000 clicks during the Games, improved engagement metrics and earned positive feedback from Team GB’s marketing team.

Team GB