Case Study: T3 Micro boosts engagement with Dotdigital marketing automation

T3 Micro doubles email open rates with dotdigital

T3 Micro, a luxury hair tool brand, faced challenges with its previous marketing platform, Bronto, which limited its ability to understand customers and deliver personalized content. Seeking to grow and improve engagement, they needed a more adaptable solution, which they found with the vendor dotdigital.

By implementing dotdigital's marketing automation platform, T3 Micro leveraged intuitive tools for segmentation and automated workflows. This enabled highly personalized campaigns, including welcome, cart abandonment, and post-purchase series. The results were significantly higher engagement rates, with dotdigital helping to double average open rates across their automated emails.

T3 Micro