Case Study: Help for Heroes achieves faster, targeted fundraising and significant cost savings with dotdigital

Seemless integration between dotMailer and MS Dynamics

Help for Heroes is a UK charity that supports wounded service personnel through a national network of Recovery Centres and individual grants. With more than 500,000 supporters signed up, the charity needed a more dynamic, targeted way to keep people informed and engaged—requiring seamless integration with its Microsoft Dynamics CRM to segment audiences and tailor communications as public attention shifted.

dotMailer’s plug‑in for Microsoft Dynamics provided that integration, letting teams build target lists in CRM, upload content to dotMailer and send campaigns directly while capturing analytics. The solution cut the time to produce mailings, enabled template testing and precise segmentation for fundraising, retail and events, and delivered significantly improved response rates along with measurable cost and operational savings.

Help for Heroes

Ben Henson

IT Change Manager