Case Study: Royal Aeronautical Society boosts member engagement with Dotdigital

Royal Aeronautical Society boosts open rates to 35% with dotdigital

The Royal Aeronautical Society (RAeS) faced the challenge of engaging its diverse global membership with targeted communications to drive renewals. Their previous systems were disjointed, requiring manual processes to manage data from Microsoft Dynamics 365. They partnered with dotdigital and its Dotdigital for Microsoft Dynamics 365 integration to harness their data for smarter marketing and enhanced member engagement.

dotdigital's solution, implemented with partner Trillium, provided a dynamic integration and an automated preference center. This enabled the RAeS to sync its member database automatically and create targeted mailing lists from within CRM. The results were impressive, with open rates rising to 35% versus a 22% nonprofit sector average and click-through rates increasing from 2.5% to 4%. Event landing page traffic also saw a 7% increase.

Royal Aeronautical Society (RAeS)