Case Study: Oasis HR achieves smarter recruitment and higher candidate engagement with dotdigital

Recruitment through integrated email marketing

Oasis HR is a UK specialist HR recruitment consultancy with a network of about 35,000 senior professionals. Facing a shift toward more agile, employee-centric hiring and the need for a true 360° view of candidates and clients, they needed an email solution that could manage large volumes, deliver highly targeted, personalized communications, and integrate seamlessly with their Salesforce-based CRM.

They implemented dotmailer integrated with Salesforce, creating reusable templates and workflow-triggered one-to-one emails, plus precise segmentation and activity tracking tied back to individual CRM records. The integration eliminated manual data exchange, improved insight into candidate intent, and boosted engagement—average open rates of 24.9% and click-through rates of 27.2%—enabling earlier, more effective outreach and a higher-quality service.

OasisHR

Katie Barr

Marketing Manager