Case Study: Alex Woo achieves a 15% increase in click-through rates with dotdigital

Putting the sparkle into email

Alex Woo Jewelry, a designer jeweler that launched ecommerce to complement its retail business, needed a more flexible email platform to turn its 25,000+ contacts into meaningful customer relationships. Their previous provider limited creative control, Magento integration and segmentation, constraining their ability to send personalized, event-driven messages (birthdays, promotions, etc.) and to maintain clean, high-quality mailing lists.

By switching to dotmailer for Magento and using the connector in-house, Alex Woo built detailed customer profiles, automated personalized campaigns, and used hotspot analytics to fine-tune creative elements. The changes drove immediate improvements — a 15% lift in click-through rates, open and click rates now well above 20%, better mobile performance, cleaner lists through junk-address removal, more targeted sending (from 1–2 emails/month to multiple segmented sends), and plans for loyalty and abandoned-cart programs.

Alex Woo

Janice Hwang

Web and Graphic Designer