Case Study: Royal College of Physicians achieves higher member engagement and targeted, mobile-optimised communications with dotdigital

Powerful segmentation with dotmailer and MS Dynamics

The Royal College of Physicians, a centuries-old professional body responsible for training and standards in medicine, needed to modernise how it communicates with a diverse membership without overwhelming them. Facing more than 200,000 monthly communications and a shift away from print, the College sought a digital solution to manage preferences, relevance and governance across staff and departments.

By integrating Microsoft Dynamics with dotmailer, the College created a centralised preference centre, suppression logic, powerful segmentation, locked templates and account/sub-account controls to empower departments while maintaining quality. The result: higher open and click-through rates (mobile opens regularly above 40%), stronger stakeholder buy-in to digital channels, streamlined content creation and plans to extend automation with triggered website-linked emails.

Royal College of Physicians

James Patterson

Digital Communications Manager