Case Study: Bodybuilding Warehouse achieves 20% increase in email conversion with dotdigital

Personalization is helping Bodybuilding Warehouse smash email conversion goals

Bodybuilding Warehouse, the UK’s fastest-growing supplement retailer known for wide product range and excellent customer service, wanted to make its online shopping experience more unique and enjoyable by delivering highly relevant product suggestions to customers. Having already used dotmailer for email automation and Nosto for on-site recommendations, BBW faced the challenge of bringing those capabilities together to increase engagement and sales from email campaigns.

By embedding Nosto’s Email Personalization Widgets into dotmailer messages, BBW began serving product recommendations tailored to individual browsing and purchase history, timing the right offers to the right customers. The personalized emails boosted core KPIs — driving click-throughs, sales and average order value — and produced a 20% increase in email conversion after switching from static suggestions to behavior-based recommendations.

Bodybuilding Warehouse

Kim Mcintyre

Marketing Manager