Case Study: Pacific Packaging Australia boosts repeat purchases with dotdigital Loyalty

Pacific Packaging Australia boosts repeat purchases 4.6x with dotdigital Loyalty

Pacific Packaging Australia, a supplier of bulk packaging, faced the challenge of designing a B2B loyalty program for customers who make necessary, large-scale purchases rather than impulse buys. With no existing retail playbook to follow, they turned to Dotdigital to build a program that would recognize and reward their customers' inherent loyalty.

Using Dotdigital Loyalty, the vendor helped create the tailored PackPoints program with mechanics suited to B2B purchasing cycles, including a welcome bonus and tiered rewards. The results for Dotdigital's solution were significant: the repeat purchase rate increased 4.6x, top-tier members placed average orders six times larger than entry-level members, and the program quickly grew to 20,000 members.

Pacific Packaging Australia