Case Study: Metagenics boosts repeat customers with dotdigital

Metagenics grows repeat customers by 32% with dotdigital

Metagenics, a global leader in science-backed supplements, faced the challenge of retaining its loyal customer base during a major rebrand from Nutri Advanced. They needed to move beyond simple transactional automations to create a more personalized, data-driven communication strategy that would guide customers through the change. They partnered with dotdigital to leverage its segmentation and automation services.

dotdigital implemented a phased strategy using its segmentation tools to identify customers and deliver targeted, automated communications about the rebrand. This evolved into using segment analytics to create personalized nurture journeys and AI-powered product recommendations, shifting the focus from trigger-based emails to customer-centric marketing. This solution drove impressive results for Metagenics, including a 32% increase in repeat customers, a 36% growth in D2C revenue, and a 32% rise in customer lifetime value.

Metagenics