Case Study: Dormify doubles website conversions and boosts email revenue with dotdigital

How email marketing automation doubles website conversions for Dormify

Dormify, founded in 2009 by Karen Zuckerman and her daughter Amanda, is a fast-growing online retailer and lifestyle brand selling stylish dorm and small-space décor to fashion-minded college students. Faced with a young, marketing-savvy audience that quickly tunes out repetitive mass emails and a small internal team, Dormify needed a smarter, more personalized way to engage subscribers without overwhelming them.

By integrating Magento with dotmailer and automating targeted programs—including a three-part welcome series, segmented campaigns, cart-abandonment flows and post-purchase outreach—Dormify scaled personalized email marketing efficiently. The results were strong: email revenue rose 92% year-over-year, triggered emails delivered 28% of total email revenue (the welcome series alone generated 22%), email drives 6.7% of site traffic, the email audience converts nearly 2× the site average, and email-referred visitors stay 42% longer and view 20% more pages.

Dormify

Nicole Gardner

Chief Operating Officer