Case Study: ELEMIS achieves higher customer engagement, conversions and revenue with dotdigital

How ELEMIS is increasing customer engagement with dotmailer and Magento

ELEMIS, a global anti‑ageing skincare brand with over 6.5 million customers, needed to scale its one‑to‑one, consultative approach online. The challenge was to deliver highly personalized, relevant email communications by combining customer, transactional and behavioral data to improve engagement, conversions and post‑purchase experience across channels.

By integrating dotmailer with Magento and using WebInsight, advanced segmentation, automated welcome and post‑purchase programs and rich‑media emails, ELEMIS rapidly launched targeted campaigns. Results include 50% higher conversion for tailored welcome content versus simple discounts, a 30% conversion lift from guided content, a 27% revenue increase from automated campaigns within six months, a 50% higher open rate for post‑purchase messages than general newsletters, and a 20% boost in conversion from experience‑focused emails.

Elemis

Jonny Stewart

Head of Ecommerce