Case Study: Alexandra, Britain’s leading workwear provider, achieves a 5% weekly sales lift and 90% higher email open rates with dotdigital

How dotmailer with Magento is revolutionizing B2B ecommerce

Alexandra, Britain’s leading workwear provider with more than 160 years’ heritage, needed to rethink its ecommerce and marketing strategy as it expanded into B2B. To modernize its online presence and better target diverse trade customers, the company engaged Redbox Digital and selected Magento with dotmailer to replace its legacy setup and support a smarter, scalable customer journey.

Using dotmailer’s native Magento integration, automated abandoned‑cart programs, advanced segmentation and easy-to-deploy sign-up forms — plus Redbox-built tools like the Fit Advisor sizing calculator — Alexandra boosted performance across channels: abandoned‑cart emails drive a 5% weekly uplift in orders, email open rates rose 90%, campaign-to-site visits increased by up to 40% and newsletter subscriptions grew 25%.

Alexandra

Marcus Forsey

Digital Marketing Executive