Case Study: Slendertone achieves 21% re-engagement and sustained customer engagement with dotdigital

How dotmailer for Magento is helping Slendertone Connect with its customers

Slendertone, a global leader in electro‑muscle stimulation toning products, launched the app‑driven Connect Abs to keep customers engaged after purchase. Facing the challenge of motivating users through the critical early weeks, supporting international customers across seven countries, and doing more with limited email‑marketing resources, the brand needed seamless data connectivity and strong ecommerce integration to deliver timely, relevant communications.

By implementing dotmailer integrated with Magento, Slendertone automated personalized programs—weekly usage reports, re‑engagement emails triggered by inactivity, replenishment reminders and personalized landing pages driven by live usage data. The solution boosted productivity with drag‑and‑drop automation and easy testing, supported multiple languages and markets, and delivered measurable results including a 21% success rate for re‑engaging inactive users.

Slendertone

Doug Taylor

CRM Manager