Case Study: Firestar Toys achieves 16x ROI with Dotdigital

Firestar Toys drives 16x ROI with dotdigital

Firestar Toys, a UK-based producer of custom LEGO parts, faced a challenge in unifying its marketing strategy. While using Dotdigital Personalization for on-site triggers and recommendations, their previous email provider offered limited functionality and no support, leading to a bloated database and a disconnect between their on-site and email efforts.

By switching to the Dotdigital platform, the company integrated its email marketing with its existing personalization tools. This solution provided a single view of customer data, enabling automated sunset campaigns, targeted email journeys, and easier content creation. As a result, Dotdigital helped drive a 16x ROI from personalization, with triggered campaigns accounting for over 10% of total site revenue and a 9.3% increase in average order value.

Firestar Toys