Case Study: Firestar Toys achieves 16x ROI with Dotdigital

Firestar Toys drives 16x ROI with dotdigital

Firestar Toys Ltd, a UK-based retailer of custom LEGO parts, faced a challenge with its marketing technology stack. While using Dotdigital Personalization for on-site triggers and recommendations, their previous email provider offered limited functionality and poor support. This disconnect resulted in a bloated database with disengaged subscribers and no strategic email marketing to reward their loyal customer base.

By switching to the Dotdigital platform, the company integrated its email marketing with its existing personalization tools. This allowed for automated sunset campaigns to clean the database, the creation of targeted campaigns like a welcome series, and improved segmentation. The solution delivered a 16x ROI on Dotdigital Personalization, with triggered campaigns accounting for 10.6% of total site revenue and a 9.3% increase in average order value.