Case Study: Monin drives 10% month-one revenue lift and $20K/month from automated email marketing with dotdigital

Email is the flavor of the foreseeable future for Monin

Monin is a century‑old gourmet flavoring company that primarily sells to businesses but has been growing its consumer channel through a revamped digital strategy. As its e‑commerce business expanded (~20% year‑over‑year), Monin’s previous email automation partner couldn’t keep pace — forcing reliance on internal IT, hindering campaign agility, and providing poor support — so the company needed a more scalable, easy‑to‑use email solution to engage broader audiences and drive sales.

Monin switched to dotmailer for automation, ready‑made templates, and dedicated support, enabling personalized campaigns, pop‑up capture flows, and triggered post‑purchase messaging. Results include a 10% lift in month‑one from a July 2016 campaign, an average $20K/month from an automated popover plus follow‑up emails, periodic “Monin Monday” promotions that raise sales by ~400%, successful re‑engagement of ~2,100 contacts (25% opted to stay), and an expected volume of 2.5M+ emails as email became a core revenue and engagement channel.

Monin

Stasha Johnston

Brand’s Digital Marketing Director