Case Study: Positive Advertising achieves omnichannel customer engagement and 12,000+ live contacts with dotdigital

Driving results through Marketing Automation

Positive Advertising, a digital marketing agency, built an omnichannel marketing programme for family-owned motor dealer JT Hughes to boost customer loyalty and drive website traffic. The challenge was delivering consistent, relevant communications across web, email and SMS while turning a small pool of online contacts into meaningful, trackable engagement—starting from just 100 email addresses out of 20,000 customers.

Positive Advertising implemented dotMailer’s Gold platform (white‑labelled and managed) to run triggered, sequenced emails integrated with JT Hughes’ website and CRM via API, plus quarterly newsletters and split testing. The automation improved lead quality and sales efficiency, enabled a single view of the customer, and drove community participation; online contacts grew from 100 to over 12,000, with measurable increases in engagement and streamlined follow-up workflows (including targeted test‑drive offers).

Positive Advertising

Nick Spiteri

Managing Director