Case Study: ITV Studios achieves smarter programme sales and 163% web-traffic growth with dotdigital

Driving programme sales with intelligent email

ITV Studios, a leading global distributor with a catalogue of over 4,600 TV programmes sold to 14,000 customers, needed to drive interest among content buyers and ensure the right people attended pre‑arranged meetings at major markets like MIPTV and MIPCOM. The business required highly precise targeting and reliable analytics to prove buyer interest and support repeat sales in territories where initial ratings determine future commissions.

ITV implemented dotmailer for multi‑stage, highly targeted email campaigns, relaunched its website with on‑demand programme clips and integrated email and web analytics (plus plans for a Salesforce connector) to track behaviour down to clip views and watch time. The result: clear spikes in traffic after each email, a 58% increase in visitors on launch day, daily visits up 163% and page visits up 22%, giving account managers actionable intelligence to improve meetings and sales outcomes.

ITV Studios

Greg Emson

Head of Digital Marketing