Case Study: Dreams achieves 20x ROI with dotdigital

Dreams unlocks 20X ROI with dotdigital

Dreams, a UK bed retailer, faced the challenge of creating cohesive online and in-store customer experiences for a considered purchase. They needed a unified platform for sophisticated cross-channel personalization, having previously used separate systems for email and website personalization. Their vendor, dotdigital, acquired their existing personalization provider, Fresh Relevance, presenting an opportunity to consolidate.

The solution implemented by dotdigital brought email and website personalization onto a single platform. This enabled AI-powered product recommendations, which doubled revenue from emails, and smarter triggered programs using unified online/offline customer data. As a result, Dreams achieved a 20x return on their investment with dotdigital and saw significant uplift in engagement from their automated campaigns.

Dreams