Case Study: Dollar Hobbyz achieves 140% growth through email with dotdigital

Dollar Hobbyz drives 140% growth through email

Dollar Hobbyz is a pure‑online retailer of affordable radio‑controlled (RC) car parts and kitted assemblies founded from a hobby in 2002. Faced with seasonal demand, tight inventory control and an ineffective, time‑consuming email approach that blasted a 100,000‑name list, the company needed more sophisticated marketing to boost engagement and sales.

By integrating dotmailer with Magento and using automated segmentation, personalized content, abandoned‑cart triggers and A/B testing, Dollar Hobbyz doubled daily web sessions from ~2,500 to ~5,000 in eight months (with some emails driving a further 60% spike) and achieved 140% year‑on‑year growth at the start of 2015. Abandoned‑cart emails delivered 40% open and 27% click rates (potentially recovering ~1,080 sales), and targeting the 48,000 engaged contacts significantly improved open/click performance and conversion.

Dollar Hobbyz

Nathan Peck

Marketing Director