Case Study: DHL Express Americas achieves faster, localized email delivery and measurable campaign performance with dotdigital

Crossing time zones to improve speed of delivery

DHL Express, the global leader in international express courier services, needed a way to deliver consistent, localized marketing communications across the Americas — a region spanning 40 countries, four main languages and long, multi‑month sales cycles — despite limited local marketing resources. Managing up to 400,000 emails per campaign in multiple dialects and formats created complexity around translations, templates and timely regional sign‑offs.

dotmailer provided a managed email service with a centralised translation and template workflow, time‑shifted production between UK and Americas teams, and built‑in checks plus analytics that tag emails to new accounts and revenue. The result was faster turnarounds, a major reduction in local workload, improved delivery and tracking (open/click/bounce metrics), better targeting through split‑testing and culturally relevant creative, and a seamless partnership that acts as an extension of DHL’s communications team.

DHL Express Americas

Lori Folts

Head of Marketing Communications