Case Study: City Lit re-engages 1,500+ dormant contacts with dotdigital

City Lit re-engages 1,500+ dormant contacts with dotdigital

City Lit, a London-based adult education provider, faced challenges in engaging its growing email subscriber base. Their 'batch and blast' approach was no longer effective, and they needed to segment contacts to re-engage dormant subscribers. They turned to dotdigital's automation and segmentation tools to address this.

Using dotdigital's Program Builder, City Lit implemented a targeted winback campaign. This involved sending a survey to segmented contacts to update preferences or opt for a break, which successfully re-engaged over 1,500 dormant contacts. The campaign achieved a high 30% average open rate, significantly improving subscriber engagement for the vendor.

City Lit