Case Study: City & Guilds achieves 15:1 ROI with dotdigital marketing automation

City & Guilds boosts ROI 15:1 with dotdigital

City & Guilds, a global leader in skills development, faced increased competition in the education sector and needed to enhance its customer communications to maintain a prominent position. Their challenge was to deliver more tailored and cost-effective marketing to their diverse customers. To address this, they implemented a smart marketing automation program from dotdigital.

By integrating dotdigital with its CRM and web application, City & Guilds gained a 360-degree customer view to deliver highly relevant, triggered messages. This solution from dotdigital resulted in a 51% open rate for automated messaging, a 32% increase in opportunities, and a remarkable 15:1 return on investment.

City & Guilds