Case Study: Deborah Lippmann achieves stronger customer intimacy and 5× email-driven revenue with dotdigital

Building customer intimacy with dotmailer for Magento

Deborah Lippmann is a luxury nail and cosmetics brand sold through over 2,000 US retailers and a fast‑growing online business. Although they had rich customer data, their marketing was manual and time‑consuming, limiting personalization, location‑based outreach and reliable tracking of email ROI — they needed a scalable way to target customers by purchase history, browsing behavior and abandoned carts.

Implementing dotmailer for Magento unified customer data and enabled automated, behavior‑driven campaigns (abandoned‑cart, repeat‑purchase reminders, cross‑sells and geo‑targeted invites). As a result, email-driven sales rose from about 20% to roughly 50% of tracked sales, conversion rates ran 5–15% (one campaign hit 25%), November email revenue was over five times year‑on‑year, and the platform paid for itself within months while deepening customer intimacy.

Deborah Lippmann

Mark Lippmann

Co-Founder and Managing Partner