Case Study: Barbour builds brand loyalty and drives ecommerce growth with dotdigital

Building brand loyalty for a global fashion leader

Barbour, a global fashion brand known for its waxed cotton and country wear, faced the challenge of building a detailed customer database and creating a seamless ecommerce experience to drive direct online sales. To achieve this, they partnered with dotdigital to implement their email marketing platform and leverage its data capture and segmentation capabilities.

dotdigital's solution included implementing a highly effective pop-over to capture subscriber information, creating mobile-responsive email templates, and providing strategic support to build a personalized email program. This resulted in Barbour's email list growing from a small base to over 300,000 subscribers, with one campaign generating a six-figure revenue amount and an ROI of 37,581%. Overall, email now drives nearly 6% of the brand's total sales, a significant increase from just 1% three years prior.

Barbour

Elaine Taylor

UK Ecommerce Manager