Case Study: AUSLEC/L&H achieves 50% database growth and 95% CTR increase with dotdigital Engagement Cloud

AUSLEC/L&H enhances its customer experience with dotdigital Engagement Cloud

AUSLEC/L&H is a Sydney‑based wholesaler of electrical, industrial and safety products serving sectors such as mining, oil & gas, utilities and facility maintenance. After finding previous marketing platforms too complex, the company needed a user‑friendly automation solution to better engage customers, grow its database and run targeted promotions.

In 2017 AUSLEC/L&H adopted dotdigital Engagement Cloud, using its cross‑channel automation, real‑time program data, triggered EDMs and landing pages (including a six‑month “Bucket List” promotion). The result: more than 1.7 million emails delivered in 2017, a 50% email‑database increase in 18 months and a 95% lift in click‑through rate, enabling more targeted campaigns and improved ROI.

AUSLEC/L&H

Patricia Goncalves

eBusiness Development Manager