Case Study: Arena Racing Company grows CRM revenue by 79% with Dotdigital

Arena Racing Company grows CRM revenue by 79% with Dotdigital

Arena Racing Company (ARC), the UK's largest horse racing operator, faced significant challenges with its previous CRM platform, Salesforce Marketing Cloud. Issues included unreliable data syncing, poor attribution for reporting, generic abandoned cart emails, and a complete lack of support. These problems created excessive manual work for its two-person team and hindered effective marketing.

ARC switched to Dotdigital for a more user-friendly and powerful marketing automation platform. The solution included personalized abandoned cart and browse automations, centralized data management, and integrated pop-ups via Fresh Relevance. This resulted in a 79% growth in CRM revenue, a jump in abandoned cart click-through rates from 6.4% to 10.9%, and the capture of 22,000 new contacts in six months.