Case Study: Accolade Wines achieves 15% increase in Gross Sales Revenue with dotdigital Engagement Cloud

Accolade Wines sees exponential growth in revenue with dotdigital Engagement Cloud

Accolade Wines, a leading wine company in Australia and the UK, faced a post-merger challenge of scaling marketing and service systems as its customer base grew and the market shifted. The company was limited to sending manual bulk emails with data uploads by hand, which contributed to 53% of customers making only one-time purchases and prompted the need for a marketing automation solution to boost retention and revenue.

Since May 2017 Accolade implemented dotdigital’s Engagement Cloud to automate email programs (birthday vouchers, post-purchase, abandoned-cart) and add SMS. The omnichannel approach drove a 15% increase in Gross Sales Revenue over 12 months, with abandoned-cart triggers now generating over 6% of monthly GSR and SMS activity—including an Australia Day SMS that accounted for 15% of campaign GSR—delivering exceptionally high open rates and improved customer retention.

Accolade Wines

Amy Goodsell

Business Development Manager