Case Study: Abi and Joseph achieves personalised ecommerce growth with dotdigital Engagement Cloud

Abi and Joseph revamps online shopping experience with dotdigital Engagement Cloud

Abi and Joseph, an Australian activewear brand, wanted to move beyond bulk email blasts and manual data uploads in Magento. They needed a better way to deliver personalized customer experiences, including welcome and abandoned cart emails, through dotdigital.

dotdigital implemented Engagement Cloud, enabling automated, customer-centric email campaigns and in-house competition sign-up forms with less IT support. The results included a 66% increase in subscribers, 32% CTR for abandoned cart campaigns, and a 35% click-to-open rate, while also uncovering 30,000 underused customer records.

Abi and Joseph

Danni Cook

Marketing and Graphic Design