Case Study: Low Cost Glasses boosts email revenue by 275% with dotdigital

Low Cost Glasses sees 275% boost in monthly email revenue with Dotdigital

Low Cost Glasses wanted to grow revenue and improve customer engagement through a stronger email strategy. Using dotdigital, the brand turned to marketing automation and data-driven best practices to build a more competitive, loyalty-driving customer communications program.

dotdigital implemented automation and segmentation tools that helped Low Cost Glasses scale quickly and improve performance. Results included a doubled database in four weeks, 63% of contacts classified as engaged, weekly open rates rising by 10% to 25%–27%, automated open rates of 45%–55%, and a 275% increase in monthly email revenue.

Low Cost Glasses

Alexandra Butcher

Head of Marketing