Case Study: Nutri Advanced achieves 470% revenue growth with dotdigital email automation

Nutri Advanced delivers added value to its supplement customers with hyper-personalized email

Nutri Advanced, a nutritional supplement brand, wanted to offer customers a more valuable, personalized experience than other supplement suppliers. Working with dotdigital, the company used email automation to support shoppers buying magnesium glycinate with useful guidance and recommendations.

dotdigital implemented hyper-personalized automated emails that explained how to take the product and suggested complementary supplements. The results were strongly positive: 95% of recipients found the content useful, 99% recommended the brand, 98% said they would repurchase magnesium glycinate, average order values doubled, and the campaign contributed to a 470% revenue increase.

Nutri Advanced

Lewis Trice

ECRM Manager