Case Study: Timpson Group achieves 41% peak season revenue growth with dotdigital

Max Spielmann drives 41% peak season revenue growth while cutting sends by 63%

Timpson Group, through its Max Spielmann brand, needed to improve email performance while reducing bloated sends and targeting lower-quality kiosk sign-ups. Working with dotdigital and its Customer Success Manager, the team rebuilt its email program from the ground up to create a more effective, data-driven customer journey.

dotdigital helped implement double opt-in for kiosk registrations, smarter segmentation, and more intelligent automations such as browse abandonment and welcome flows with purchase logic. The result was a 63% reduction in average newsletter sends, while peak season revenue grew 41%, showing that Timpson Group could send less and achieve more.

Timpson Group

Alannah Sneyd

Digital Marketing Manager