Case Study: Dormeo achieves higher sales and AOV with dotdigital

Dormeo increases sales and AOV with product recommendations, triggered emails and more

Dormeo, the mattress and bedding retailer, wanted to increase sales and average order value while improving recovery from cart and browse abandonment. The company used dotdigital’s Fresh Relevance personalization tools, including product recommendations, triggered emails, and data capture popovers, to better engage shoppers across the buying journey.

dotdigital helped Dormeo implement product recommendation popovers, bundle upsells, a 4-stage cart abandonment email flow with countdown timers, browse abandonment emails, and targeted PDP popovers for lead capture. The results were strong: bundle sales tripled overnight, AOV increased by 10% year over year, and sign-ups rose by 79%.

Dormeo

Matthew Melville

Ecommerce Assistant