Case Study: REEDS Jewelers achieves a 52% revenue increase with dotdigital

REEDS Jewelers' personalized online experience results in a 52% increase in revenue

REEDS Jewelers wanted to create a more personalized, detail-driven online shopping experience and improve ecommerce performance. After evaluating options with its ecommerce partner Kadro, the retailer chose dotdigital for its tight Adobe Commerce integration, ease of use, and ability to consolidate customer data across channels.

dotdigital helped REEDS Jewelers implement personalized and triggered campaigns, single customer view capabilities, and automated emails based on browsing and buying intent. The result was a smoother migration and a highly targeted omnichannel marketing program that increased revenue by 52%, while helping REEDS engage shoppers with more relevant campaigns across its product categories.

REEDS Jewelers

Malcolm Allen

Chief Technology Officer and Owner