Case Study: Euroffice drives a 51% revenue increase with dotdigital automation

Euroffice drives 51% revenue increase with smart automation

Euroffice, an office supplies retailer, was losing potential revenue from abandoned carts and browse sessions and needed a smarter way to personalize email journeys. Using dotdigital and its Fresh Relevance personalization platform, the team moved away from a basic self-built abandonment setup to more targeted automated campaigns and dynamic content.

dotdigital helped Euroffice launch staggered cart-abandonment and browse-abandonment journeys, plus replenishment reminders for consumable products and personalized newsletter blocks. The impact was strong: 61% of recovered value now comes from cart abandonment and 39% from browse abandonment, while the new replenishment program drove a 51% revenue increase in the last 30 days and a 5.7% conversion rate.

Euroffice

Dan Harrison

CRM Manager