Case Study: Scrutton Bland boosts engagement and open rates with dotdigital

Scrutton Bland gets to know its audience like never before

Scrutton Bland faced low engagement in its campaigns and wanted a better way to understand its audience and personalize communications. Using dotdigital and the Eventbrite integration, the company aimed to improve open rates, segmentation, and automation across its marketing.

dotdigital helped Scrutton Bland launch automated welcome and re-engagement campaigns, add a preference center, and use implicit profiling and web behavior tracking to gather deeper subscriber insights. With better segmentation and a fuller view of the customer journey, Scrutton Bland delivered more relevant communications and benefited from strong dotdigital support, training, and live chat.

Scrutton Bland

Elizabeth O’Hanlon

Head of Marketing