Case Study: Mr. Beer achieves 800% more customer orders with dotdigital's RFM insights

Home brewing kit brand leads in digital marketing with Dotdigital’s RFM tool

Mr. Beer, a home brewing kit brand, was looking for a better way to capture customer data, improve engagement, and increase sales. Using dotdigital’s segmentation and RFM insight tools, the company wanted to identify which customers to target and when, especially across inactive and repeat-purchase segments.

With dotdigital, Mr. Beer replaced its older 90-day and 180-day inactive workflows with RFM personas such as “need nurturing” and “inactive,” enabling more tailored messaging and easier data management. The results were strong: customer orders increased by 800%, growth was reported at 75–100% year over year, and 150 inactive customers began making repeat purchases within two months.

Mr. Beer

Robert Lewis

Manager of Sales, Digital Marketing and eCommerce