Case Study: CERES TAG achieves 6x ROI and higher engagement with dotdigital

How CERES TAG revolutionized their marketing strategy with Dotdigital

CERES TAG, a retail and technology company behind a direct-to-satellite smart ear tag platform, needed a way to simplify a complex purchase journey after shifting from direct-to-consumer to distributor-led sales. With multiple Shopify stores, technical customer education needs, and strict compliance requirements, CERES TAG partnered with dotdigital to manage targeted, triggered communications and improve segmentation across customers, distributors, and partners.

Using dotdigital’s multi-store support, transactional APIs, and advanced segmentation, CERES TAG consolidated its stores into one account and launched personalized, content-heavy campaigns with a single source of truth. The result was a 7.06% conversion uplift, 6x ROI, a 194% increase in newsletter engagement over six months, and a 3% growth in total contacts.

CERES TAG