Case Study: Kele achieves improved click-to-open and conversion rates with dotdigital

Kele shares good fortune and increases online sales by 26% with Chinese New Year 2025 email campaign

Kele, a customer looking to boost engagement and capitalize on the year’s biggest sales opportunity, needed a stronger email marketing approach for its Chinese New Year 2025 promotion. Using the dotdigital platform, Kele set out to improve click-to-open and conversion rates while driving more online sales.

dotdigital helped Kele build a segmented automated email campaign with tailored offers for different customer groups, including an early bird pre-order incentive, special discounts for previous buyers, and a VIP offer. A personalized follow-up email and countdown timer added urgency, helping Kele achieve measurable gains, including a 26% increase in online sales.

Kele