Case Study: Würth UK boosts sales by £800k with dotdigital personalization

Würth UK boosts sales by £800k with personalization

Wurth UK, a B2B supplier to the automotive, agriculture and construction sectors, wanted a more personalized, customer-centric marketing approach to support its growing ecommerce business. Its existing email system lacked personalization and triggered email capabilities, and the company also needed a more connected experience across its new website and channels. dotdigital’s Fresh Relevance personalization platform was already part of its setup.

dotdigital implemented a fully integrated ecommerce and marketing platform using Fresh Relevance alongside marketing automation. Wurth UK used product recommendations, dynamic banners and data capture popovers to grow its database and automate campaigns, resulting in a 72.4% increase in revenue, a 12.8% rise in average order value, and nearly £800k in additional income from abandoned cart emails in the past year.

Wurth

Reece Smith

Head of E-Business