Case Study: Look Fabulous Forever achieves higher conversions with dotdigital

Look Fabulous Forever gives their website a makeover with onsite personalization

Look Fabulous Forever wanted a way to make weekly offers and product recommendations on its website more relevant without manually updating content every week. The beauty brand used dotdigital’s Fresh Relevance personalization tools to improve onsite recommendations, align website offers with email and social campaigns, and support cart and browse abandonment messaging.

With dotdigital, Look Fabulous Forever added dynamic product recommendations on product pages and the homepage, plus behavioral targeting so offers shown in email or on Facebook also appeared on the website. The result was a more automated personalization setup: one person now updates dynamic slots once a month, and the content updates automatically across emails and the website, helping boost conversions and save time.

Look Fabulous Forever

Janis Thomas

eCommerce & Marketing Director