Case Study: Blue Sea Holidays achieves higher engagement and bookings with dotdigital

Blue Sea Holidays improves the customer experience for holidaymakers from destination to departure with Dotdigital and Fresh Relevance

Blue Sea Holidays works with dotdigital to improve the customer journey for holidaymakers, from destination research through to departure. The company’s challenge was to increase the number of visitors returning after viewing destination pages and to engage customers earlier in the booking journey, using email and website personalization.

dotdigital, using Fresh Relevance and its email automation tools, created AI-powered personalized browse-abandonment emails and a three-step pre-departure email program. The campaign delivered strong results, including a 37% open rate and 32% clickthrough rate in the first four months, while also driving secondary revenue from add-ons like car hire, travel insurance, and airport parking.

Blue Sea Holidays

Andy Clark

Marketing Executive