Case Study: TRAPO achieves exceptional sales growth with dotdigital

Automotive accessories brand, TRAPO, witnesses exceptional growth in sales

TRAPO, an automotive accessories brand, needed a centralized marketing automation platform that could fit into its existing tech stack and help deliver more consistent customer engagement in an increasingly competitive market. The company turned to dotdigital to support personalization, automation, and retargeting efforts.

Using the dotdigital platform, TRAPO implemented welcome, thank-you, and abandoned-cart automation campaigns to map the customer journey and create more tailored marketing. Over the past 12 months, this helped TRAPO achieve exceptional sales growth, triple revenue, and boost average order value through automated retargeting, giving the brand a stronger competitive edge.

TRAPO

Ionut Danifeld

Chief Marketing Officer