Case Study: USA Rugby boosts audience engagement with dotdigital

USA Rugby tackles member engagement with easy-to-use email marketing tools

USA Rugby needed a robust marketing automation platform to improve member engagement, deliverability, and personalization across its key audiences: members, fans, and donors. Using dotdigital, the organization worked to better manage customer data and create more relevant email marketing, including a preference center that let contacts update their communication preferences.

dotdigital helped USA Rugby shift to a less frequent communication format and launch an onboarding ramp-up campaign to build a stronger sender reputation. With dotdigital’s data fields and segmentation tools, USA Rugby can now personalize content by age, location, membership type, and level of play, helping boost audience engagement and enabling subscribers to tailor their own experience.

USA Rugby